Van Heusen & IZOD
Both brands known for their trusted styles globally and their exceptional lifestyle offerings which include sportswear, dress furnishings, denim, accessories, and various other categories, Van Heusen and IZOD continue to lead in the forefront of the American premium fashion industry.
Project Overview
Both Van Heusen and IZOD eCommerce sites were created in hopes to make shopping for these brands more accessible and convenient to our vast global consumers. My role for this redesign process was to build upon our current site modules, style guides, and visual elements to ensure users are able to receive a better shopping experience while also meeting our business goals.
Role: Product redesign, wireframing, graphic design, and eCommerce marketing strategy
Tools: Photoshop and Figma
Homepage redesign
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The problem
Currently Van Heusen and IZOD both lack site modules to showcase major promotional offerings during holiday events. This leaves us vulnerable to less site traffic and the possibility of not being able to attract potential target consumers. From marketing needs, they want to be able to include price-point callouts to entice and encourage consumers to purchase our sites merchandises.
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Goal
Create a visually pleasing and easy to navigate shopping experience on Van Heusen and IZODs homepages during our heavy promotional events. Build a homepage site that will represent each brands identities, while keeping in mind the user and business needs.
Kickoff
Brainstorming sessions were held with our digital, creative, copywriting, development, and marketing teams. My focus was to do a comparative analysis from our previous holiday webpage design between Van Heusen and IZOD websites. From the learnings, I was able to isolate the same and similar modules used to create both sites seasonal promotions for the homepages. Next steps in the redesign process was to figure out how to build upon our current modules while also adding new ones to fulfill marketing ask of displaying price-point callouts and showcasing more product. One of the challenges I had while redesigning was keeping in mind that these are two very different brand identities, but also trying to find common modules and components that can work across both brands.
Wireframes
Wireframes for Van Heusen and IZOD were created from the insights gained during the brainstorming sessions. Keeping in mind to include price-point callouts and more ways to display our promotional merchandises, I was able to utilize both sites current modules as well as introducing new ones. Both Van Heusen and IZOD wireframes consist of similar, yet different modules in order to showcase each brands identities.
Same, same, but different
After various rounds of team collaborations and iterations, final designs were completed for Van Heusen and IZOD. By building upon current existing modules, I was able to have the flexibility of designing more robust wireframes to meet our business needs. While also keeping in mind the different brand identities, both homepages have similar, but slight differences to their designs. Similar modules were incorporated into both brands to help ease development during our holiday timeline. Compelling visuals and prominent price-point callouts were created to captivate our consumers and expand customer loyalty.
Van Heusen Final Holiday Homepage Redesign
IZOD Final Holiday Homepage Redesign
Email campaigns
Emails campaigns for Van Heusen and IZOD were designed by our digital team’s graphic designers to gain more traction towards our redesigned holiday homepages and also to strengthen our past, current, and future consumer engagements with both brands.
